ABOUT US
our MISSION
To help women around the world gain power over their health, their body and with that, transform their lives.
We are dedicated to unveiling the “secrets” that should not be secrets.
We’ll know we have achieved our mission when every woman feels completely in control of her health and body and never diets again.
When we empower women, we change a family and when you change enough families, you change the world.
Ellie Dimitra | Founder & Director
our values
actually help people
People join a gym because they want to change their health and their life. Instead, they’re sold memberships and challenges. The problem is… neither of those solutions teach you how to make those changes, get results and keep them. We do.
knowledge truly is power
Fad diets and restrictive challenges have left women confused and defeated. Weight loss is now seen to be difficult – but we know otherwise. And we want you to know the same. Weight loss is simple, straight forward and achievable for everyone. It comes down to one thing – knowledge.
meet people where they are
No two people have the same history – and we recognise that. We work with you no matter where you’re at. However big the journey we step every step with you and take you where you want to go.
great things are achieved together
It starts with your coach, who gets you to your goal. It extends to the team who high five you along the way. And it continues to the UVSL community – a team of like-minded women who support, inspire and encourage each other, always.
integrity over everything
We won’t sell you solutions we know won’t work. We exist to serve you, not just profit from you. Instead, we only give you what you need and only tell you what is true.
our founder
ELLIE DIMITRA
the story
Meet Ellie – she is the founder of UVSL, a mother of 2, a Coach & Personal Trainer, she’s qualified in post-graduate Psychology and she’s a podcaster.
Before launching UVSL, Ellie was swimming in text books. She was on track to completing her PhD in Clinical Neuropsychology after already 8 years of Psych study. All the while she spent lots of time in the gym for her own health. In her efforts to get fit, strong and lean she discovered the transformation wasn’t just physical… it was also mental and emotional.
She additionally discovered how confusing the entire fitness and diet landscapes were. This shone a big light on her future path – she wanted to do something about it. She wanted women to become healthy, confident, strong, and fit. She knew how much this change had a massive impact on her own life and she was desperate to help other women.
That’s why 18 months into her PhD, she relenquished her path to becoming a Doctor of Clinical Neuropsychology and leapt into the fitness industry. She analysed the mental, nutrition and exercise strategies she used to achieve her own transformation. All while developing skills in her new profession as a trainer and coach.
Ellie made that change back in 2014 and worked 1 on 1 with hundreds of women. Every woman she helped transform was further proof of the gap she was filling. She wanted to help more women and take her unique approach to a bigger stage…
So she launched UVSL.
Jan 2012: 28 years old, misinformed, uneducated but trying!
A decade later, post 2 kids, the shape she’s been in since 2014 and always will be.
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